A. Your group opinion and why you selected these two places
First of all, we
think that the foods in these 2 places are wonderful and the customer service
is good, the waitress is polite. We notice that the business is as good as what
we have heard from our friends and same as what people say in the internet. We
also have to wait quite a while before we can get a seat; the shop is always
full of people. Furthermore, we have to come early or else the food at the shop
will sell out.
The reason why
we choose these 2 places is because it is well known for its local cuisine and
there is a diverse variety of food that we can choose from. The medan selera
Kampar for example, has wantan noodle, chee cheong fun, kway teo and many more.
The price is cheap but the quantity is reasonable and the taste is good. All
the hawker are local people not like those shop nowadays where they hire
foreigner and the taste of the food is totally not what it taste like. The
other place that we choose is Fook Key claypot chicken rice. This shop has been
in operation for many years and they still are using charcoal the traditional
method to cook the claypot chicken rice. Even though, the duration is longer but
is worth it. The taste of the claypot chicken rice is totally different from
those other shop that no longer use charcoal to cook it. The dish itself has
the fragrant smell of the charcoal. This is the original method as why it is
call claypot chicken rice. Compare to those shops nowadays, those claypot
chicken rice is out of the list. Even though those claypot chicken rice can be
cook very fast and in mass amount, but it no longer has the original taste of
the claypot chicken rice.
Our experience
to the shop was good; we did not regret going there. Definitely we will
recommend to our friends too who like to try the taste of Kampar food.
B.
Classification by Natures of the Transaction
or Interactions.
The interactions between businesses and their
customers, vendors and others with whom they do business is business
transaction. Transactions can be very simple like paying a cup of coffee or can
be complexity like companies or agencies is taking long time to process. Highly
technology and management also increase the efficiency of business transaction.
Some transactions are simple such as paying four dollars to buy a food, paying
the payment of UTAR bills by cash, buying something expensive like I-phone4s by
cash. This kind of transactions issimple
transactions. Besides that, complex
transactions included a travel agency requires booking hotels, flights,
boat or rail to setting up vacation, getting a mortgages which is requires
numerous transactions such as buyer, seller, lender, real estate agent and
more. Some business transactions are ongoing especially international
transactions between countries; sales of goods and services or a loan from one
government to another. In the same way, ongoing
transactions included the multiple business transactions between the
vendor, its employees, its suppliers, its customer and the customer's market
involved by a contract between a supplier or vendor and another business.
There are many types of business transactions which
are business to consumer (B2C), business to business (B2B), consumer to
consumer (C2C), business to employees (B2E), business-to-business-to-consumer
(B2B2C), e-government, collaborative commerce (c-commerce) and more. Based on
the assignment, the Medan Selera Kampar and RestoranFookKee are using the Business to consumer (B2C) transactions.Business
to consumer transactions is the transaction between a business and its
consumer. The terms of business to consumer (B2C) no same with business to
business (B2B), it is because these transactions are done with no intent on the
consumer’s part to use the product or service for commercial purposes. For
example, a girl goes to shopping bought the clothes to be given as birthday
gifts is B2C transactions. On the other hand, the shopper bought the clothes in
order to resell it in his/her online shop is the one of B2B transactions. Business
to consumer transactions through face to face is the one of the simplest forms
of business transactions. For example, customers go into their shop to enjoy
the foods and beverages by using the cash. Besides that, there have one more
benefit to enjoy the food in Medan Selera Kampar and RestoranFookKee which is
without paying any extra charge such as GST.
C. Business model
Business model defined as a method of conducting a
business in order to generate revenue to sustain itself which includes revenue
models and value propositions.
The business model for both chosen local foods is
traditional business model which not related to electronic commerce to conduct
its revenue models. Its profits generate from providing products and services
to customers, such as cooking delicious meals and provides well manner while
asking order. The total revenue is highly depending on the reputation number of
customer which caused by fulfilled customers' satisfaction and the quality of
foods. The customers of the two places targeted sare mostly in Kampar area and
tourism.
Both of targets chosen have a similarity in revenue
model which is sales model. It generates revenue by converting raw foods to
dish and serve to customers. However, they also have some problems that need to
solve is how to maintain the profit exceed business expenses in a long run. As
addition, their main expenses incur are raw foods, rental, employees' salaries
and utility fees such as electricity and water fee. In order to solve this
problem, customers' attention and satisfaction are the most important key to
generate a large profit in restaurant industry. Thus, They tried to differentiate
themselves with other competitor by creating their own uniqueness of their
taste of foods. The pricing mechanisms are followed the general market price
which are predefined prices on size of foods such as the prices of Claypot
Chicken Rice with Salty fish in medium size is RM13.00 and large size is RM15.00.
D.
Basis approach use in Marketing and Advertising
The advertising methods used by
both Medan Selera Kampar and RestoranFookKeeare viral marketing and social
media marketing.
Viral marketing is word-of-mouth
marketing by which customers promote a product or service by telling others about
it. This approach is benefit to the hawkers because they do not need to spend
extra money for promoting their food. Usually, if the customers enjoyed the
food, they will recommend it to their friends. People are highly trusted to the
recommendations made by their friends and their friends are mostly willing to
make a try to visit the hawker store. Therefore, word-of–mouth marketing will
directly bring more customers to the hawkers and increase their sales. Besides,
there has some bloggers and food hunt visited to their shop will promote and
recommend on their web page.Through this method, it indirectly helps Medan
Selera Kampar and RestoranFookKeecreate viral advertisement.
Next is social media marketing
(SMM), a term that describe use of social media platforms such as wikis, blog,
and other online media for marketing, sales and customer services. Both Medan
Selera Kampar and RestoranFookKee have a page on Facebook to promoting and
share their foods. They create Facebook page for online communities to give
feedback and comment on foods, through this they can identify problem and solve
the problem quickly. Furthermore, through Facebook can help their shop create
viral advertisements,customers
who enjoyed the food will share and recommend it to their friends.
Through viral marketing and social
media marketing, it brings many benefits to Medan Selera Kampar and
RestoranFookKee such as save money on customer services, learn from customer
feedback, increase trust via direct communication and reduce advertising
expenses
E. Recommendations to Improve Business through E-Commerce
E-commerce
is defined as an online marketplace whereby buyers and also sellers meet to
exchange goods, services, money or even information. There are many benefits
for e-commerce, such as customers can shop anytime they want regardless where
they are. Apart from that, e-commerce also allows customers to find easily what
they, with details, etc.
It
is recommended that both Medan Selera Kampar and also RestoranFookKee to go for
partial e-commerce whereby the customers can order the food through online
channel and the food will be physically distributed to the customers through
delivery service. Currently, Medan Selera Kampar and also RestoranFookKee are
categorized under brick-and-mortar business model. Brick-and-mortar is defined
as the old-economy organizations that perform their primary business through
offline channel, selling physical products by means of physical agents. Medan
Selera Kampar and RestoranFookKee can offer digital ordering for the customers
within Kampar area. It offers an online channel to those customers who are lazy
to go out for meal or busy with their activities can so that they can order the
food digitally and receive the food at the place they stayed later on and
hence, it will directly improve their business.
RestoranFookKee
and Medan Selera Kampar can advertise their food through video advertisement.
Viral video would be a great idea in order to gain widespread popularity
through Internet sharing process. Viral video is typically spread through
e-mail, blogs, and also other media-sharing websites. For example,
RestoranFookKee and Medan Selera Kampar can make an interesting video clip by
putting a number of pictures and some descriptions on the food and post it to
social media to let the others to comment and share from time to time. It will
help them to gain popularity in the process of sharing video clips from one
person to another and improve their business.
References
Jane, D. (2016). Business Transaction Definition & Examples. Retrieved from http://smallbusiness.chron.com/business-transaction-definition-examples-25244.html
Business Pundit Expert Driven (2015). Business-to-consumer (B2C). Retrieved from http://www.businesspundit.com/encyclopedia/marketing-and-advertising/business-to-consumer-b2c/
Osterwalder, A. & Pigneur, Y (2009).
Business Model Generation. ISBN: 978-2-8399-0580-0,
Hi guys,
ReplyDeleteSome parts were lack of information.
Video clip is average only.
Anyway, thank you.